Alexandra Addlem
Inspiration for This Work
This website explores the global nature and boldness of the IdN brand. It does this through bold graphics and a range of interactive animation and transition effects.
Student Biography
I was born in Canberra and when I was growing up my family constantly moved around Australia with my Dad’s job. This journey not only gave me great experiences and memories but also allowed me to meet diverse people and get to know a range of different perspectives on life. This open attitude has stayed with me and is how I try to approach design.
My work has a multi-disciplinary aspect by combining my knowledge from graphic, spatial and object design to create a more rounded and resolved end product. The impact of my designs is also very important to me, both how the design impacts upon the user’s experience & values and how it impacts upon the environment. After University I hope I can work with a company that has similar values and can continue to create designs that are sustainable and diverse.



![[Image work: IdN Website Design]](/2007/data/images/medium/z3130576_20071005194459.jpg)
![Econvenience [Econvenience]](/2007/data/images/small/z3130576_20071005193901.jpg)
![Container Rooftop Living Space [Container Rooftop Living Space]](/2007/data/images/small/z3130576_20071005193655.jpg)
![Toby [Toby]](/2007/data/images/small/z3130576_20071005194032.jpg)
![Curve Bench Seat [Curve Bench Seat]](/2007/data/images/small/z3130576_20071005194137.jpg)
![Inter-Stool [Inter-Stool]](/2007/data/images/small/z3130576_20071005194323.jpg)
![IdN Website Design [IdN Website Design]](/2007/data/images/small/z3130576_20071005194459.jpg)
![Project Title Graphics [Project Title Graphics]](/2007/data/images/small/z3130576_20071005200047.jpg)
![24/7 Youth Film Festival logo and graphic design [24/7 Youth Film Festival logo and graphic design]](/2007/data/images/small/z3130576_20071005200308.jpg)
