Tags for This Work

• Character
• Fun
• Toy

• Colourful
• Funky

• Educational
• Game

Inspiration for This Work

Gobble was an educational campaign to encounter social problems i.e. Obesity. It aimed at promoting healthy eating habits, accessing information on healthy food and encouraging regular exercise for a proper living style.

Characters were designed to be the central icon throughout the campaign. A game was designed to engage with children and encourage parent participation.

Student Biography

What inspired you to become an artist or designer?

Most often - flexibility and freedom. Design is a matter of creativity. It provides me with opportunities to think, to articulate, and to interpret my feelings under minimal restrictions.

How has your work evolved over the past 3 years?

My work has evolved from literal to a more conceptual approach. Concept is always the spirit of my artwork. More emphasis is put on graphics nowadays.

How can art and design contribute to society?

Art and design can be a tool of communication via visual images to present ideas ranging from political, ethical and social. It also provides rooms for imagination and improves people's living standards.

Where would you like to work after university?

I would like to work in a design studio or agency with emphasis on print and packaging materials.

Other Works by Ada, Sin Yee