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Tak Wai (Rachel) Chu

Bachelor of Design
[Image work: The IKEA 2008 Catalogue Launch Installation Exhibition]
The IKEA 2008 Catalogue Launch Installation Exhibition  (enlarge image)
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Inspiration for This Work

This year, I was one of the 12 students commissioned to design The ""IKEA Launch Exhibition Catalogue 2008"".

The concept was derived from two novels- Where the Wild things go by Maurice Sendak and Imagine by Alison Lester. The plot of two of the books is that the main characters imagine themselves in the woods having adventurous journeys. Using their imagination to take them to a better place. My concept for this kids room is to encourage children to use their imagination and to express themselves. In order to achieve that, the walls are painted with chalkboard paint, the footpath is a hopscotch and the ceiling is covered with Ikea's "Hero" product- leaf canopies. This kids room is a place where kids can have fun and express their creativity

Student Biography

Tak Wai (Rachel) Chu is a 4th year Bachelor of Design student studying at the University of New South Wales; College of Fine Arts- majoring in textiles and applied object design. Throughout these four years of studying design, she realises her desire to be a designer was fuelled by the passion of being able to express her creative ideas into 3D form. Her interest lies in manipulating unwanted materials and incorporating the art of origami into her designs. These weird and wonderful ideas has also earned her a major prize winning position in the COFA Reframe Rethink competition (student category) 2006; for being the most innovative design in the exhibition. In 2005, she was short listed in the Emirates Sydney Morning Herald Young Designers Award and her work "Newspaper Meow" has been displayed at QVB exhibition hall. This year, she was one of the 12 students commissioned to design The IKEA 2008 Catalogue Launch Installation Exhibition. She wishes to continue her practice through working for internationally/nationally renowned design companies and hopes to travel overseas to gain international exposure.

The designer journey for Tak Wai (Rachel) Chu is to be continued...

website: members.optusnet.com.au/rachel_chu/cv.html

Other Works by Tak Wai (Rachel)

[Origami Chair] [GOB] [Newspaper Meow] [The IKEA 2008 Catalogue Launch Installation Exhibition] [Body Wrap Project 2006] [Camoflage Project] [PP Jewellery] [An Animated Conversation]
 

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